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Marketing
PRINCIPLES OF BUSINESS, MARKETING, AND FINANCE CT300
Principles of Business, Marketing, & Finance is an introduction course where students gain knowledge and skills in economies and private enterprise systems, the impact of global business, marketing of goods and services, advertising and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems and settings in business, marketing and finance.
CREDIT: 1TYPE: Articulated CreditGRADE: 9-12
ADVERTISING CT303
Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of advertising, historical influences, strategies, media decision processes as well as integrated marketing communications, and careers in advertising and sales promotion. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge
CREDIT: 0.5TYPE: RegularGRADE: 10-11
PREREQUISITE: Principles of Information Technology and Principles of Business, Marketing, and Finance
SPORTS AND ENTERTAINMENT MARKETING CT304
Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, and sports and entertainment marketing strategies.
CREDIT: 0.5TYPE: RegularGRADE: 10-11
PREREQUISITE: Principles of Information Technology and Principles of Business, Marketing, and Finance
SOCIAL MEDIA MARKETING CT305
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.
CREDIT: 1TYPE: RegularGRADE: 10-12
PREREQUISITE: Principles of Business, Marketing, and Finance
RETAILING AND E-TAILING CT307
In this course, students will learn and understand the important differences in the shopping experience. The Internet vs. the “brick-and-mortar” store- Retailing and E-tailing. You will learn and understand the importance of customer service and customer satisfaction and the important differences between these two shopping worlds. At this time of intense competition between these two shopping worlds you must learn to provide a satisfactory shopping experience or lose the customer. Students will also have the opportunity to develop skills that involve electronic media techniques necessary for a business to compete in a global economy. Students will coordinate online and off-line marketing. Students will demonstrate critical-thinking skills using decision-making models, case studies, various technologies, and business scenarios.
CREDIT: 0.5TYPE: RegularGRADE: 10-12
PREREQUISITE: Principles of Business, Marketing, and Finance
COREQUISITES: If you take this course, you must also take CT309 - HUMAN RESOURCE MANAGEMENT
ENTREPRENEURSHIP CT308
Students will gain the knowledge and skills needed to become an entrepreneur. Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. In addition, students understand the capital required, the return on investment desired, and the potential for profit. Students are also given the opportunity to develop leadership skills through the DECA organization. This course may receive statewide articulated college credit. See CTE teacher for more information.
CREDIT: 1TYPE: Articulated CreditGRADE: 11-12
PREREQUISITE: Principles of Information Technology and Principles of Business, Marketing, and Finance
ADVANCED MARKETING CT318
In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology, communication, and customer-service skills.
CREDIT: 2TYPE: RegularGRADE: 11-12
PREREQUISITE: Principles of Information Technology and Principles of Business, Marketing, and Finance and any two of the Marketing cluster